Blog
Notes from the bench.
What we’re learning while shipping — AI that does real work, computer-vision research, broadcast software, and the craft of building websites overnight.
Why We Build Websites at Night
Our 1-day website offer runs 5 PM to 5 PM — through the night, on purpose. Here's the thinking behind the night shift.
Read →AI That Does a Job, Not a Demo
Most AI demos are magic tricks: impressive once, useless daily. Our bar for shipping AI is simpler — did it finish someone's actual work?
Read →Tracking 22 Players With One Camera: What We Learned
Elite clubs pay fortunes for player-tracking data. We wanted to know how far a single ordinary camera feed could go. Quite far, it turns out.
Read →The Case Against Broadcast Hardware
Replay switchers, audio consoles, multiviewers — a truck full of gear that costs more than the production budget. We think it's all software now.
Read →Multi-Agent Systems: When One AI Isn't Enough
One AI assistant is useful. A coordinated team of them is something else entirely — and much harder to get right. Notes from our ongoing research.
Read →Why Your Business Should Own Its Domain (and Everything Else)
The saddest support ticket we see: a business locked out of its own website because an old vendor owns the domain. Fifteen minutes prevents it forever.
Read →What the Events Industry Taught Us About Software
We've spent years building for organizers, artists and agencies. The industry runs on phone calls and trust — and that changes how you design for it.
Read →Print Automation: 60 Books in an Afternoon
Five subjects, twelve grades, machine-checkable answer sheets — a practice-book system that turns weeks of layout work into minutes of generation.
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